VW changes its image

Volkswagen is taking its vehicles upscale by adding more standard equipment, making the cars quieter and adding products like the luxury sports car, the Tr, to the Audi brand.

"We want to get away from the notion that is present, certainly in the States, that we are an entrylevel car producer," says Jens Neumann, member of VW's board of management. That's necessary, he says, for VW …